A few days ago, FreshPlaza, a leading portal for the fruit and vegetable sector, dedicated a comprehensive article to our company. It reviewed our current situation, immediate projects, and vision for the future, highlighting an ambitious message: “If we have to dream, our goal would be to open a new export channel.”
As the article highlights, in recent years we have established ourselves as one of Navarre’s most notable companies at Fruit Attraction. Not only for the quality of our fruits and vegetables, but also for the creativity of our offerings at the Madrid fair. The publication recalls, for example, the 2024 edition, where we surprised everyone with a haute couture plant-based outfit that attracted all eyes and sparked conversation within the sector.
Also notable was our return to the fair with the slogan “Fruits and Vegetables of Film.” Although this year’s display will be more subdued due to the organizers’ guidelines, we will maintain our intention to convey the passion and value of Navarre’s gardens in a different way.
The kitchen as a showcase for the Navarrese garden
It’s also worth highlighting that our participation in the fair goes far beyond product displays, highlighting our commitment to live cooking demonstrations, which allow us to bring the flavors of Navarrese gardens closer to visitors. The article details our activities with Reyno Gourmet and the 5 a Day Association, where we will present recipes with broccoli, artichokes, tomatoes, and peppers. It also highlights the surprise we’re preparing for the public with a special recognition during the fair.
A campaign marked by the weather
Another aspect covered in the publication was the 2025 campaign. The article describes how spring storms damaged part of our fruit, forcing us to allocate a significant portion to juice production. Despite this, it emphasized that we continue to make steady progress, expanding 30 hectares of peppers, introducing the yellow Rionas pepper, and consolidating our commitment to the Blanca de Tudela artichoke, endorsed by the Reyno Gourmet seal.
Growth and international projection
The article also highlights our internal growth: office expansion, the addition of new staff, and our commitment to people as the driving force behind FHF’s development.
Finally, it also reflects our vision for the future: understanding Fruit Attraction not only as a commercial showcase, but as a space for meeting and connecting with clients and friends. And, above all, our most ambitious aspiration: opening an export channel that will allow Navarrese fruits and vegetables to reach ever further into the international market.
You can read the full article on the FreshPlaza website.
