Last April 22, coinciding with World Earth Day, we experienced a very special day at the Headquarters of the Orden del Volatín, in Tudela.
Taking advantage of this significant date, at Frutas y Hortalizas de Fontellas we took an important step: we officially presented Brotico, our new mascot.
Brotico was born as a project with a clear purpose: to highlight the value of agriculture, locally sourced produce, and all the work behind each fruit and vegetable. Because before the fruit… a sprout is born. And it is precisely that origin that we want to put at the center.
Much more than a pet
Brotico is a reflection of who we are. It represents the land, the daily effort, and all the people who make it possible for each product to reach its destination. It’s a way of giving visibility to what often goes unseen, but which makes everything possible. With Brotico, we want to tell that story and bring it closer to those who value the origin of their food.
“Behind every product there is something more. There is dedication, there is commitment… and there are people.”
A beginning with roots
The presentation of Brotico, within the framework of the Vegetable Festival, was the beginning of a path born from years of work and commitment to the land.
Surrounded by farmers, industry professionals and entities linked to the agricultural world, we shaped a project that wants to grow together with all of them.
Because Brotico is born from the earth, grows with our work, and is nourished by every story. And, above all, it connects with those who understand that the true value of food lies in its origin.
Looking forward
This project has only just begun. Brotico was born in the heart of the Ribera region of Navarre to accompany us in a new stage, in which we want to continue bringing agriculture closer to people, raise awareness about local produce, and reinforce our commitment to healthier and more sustainable food.
Porque el origen de todo está en la tierra… pero también en quienes la trabajan.
