From October 4 to 6, the ‘Fruit Attraction‘ fair was held at Ifema’, the annual agri-food event in Madrid that has become a benchmark in the international fruit and vegetable trade, and in which this year FHF has participated with a stand dedicated to the fruits and vegetables that we produce and market in our company, such as artichoke, broccoli, cauliflower, peach, pear, apple and nectarine.
Fruit Attraction managed to bring together more than 1,800 companies from more than 130 countries at Ifema, highlighting the presence of visitors from all over Spain, with fewer foreign visitors, but in general terms, with significant participation and interest in learning about the products that were exhibited there.
Under the Navarra-Reyno Gourmet brand, this year ten Navarran companies participated in the fair, displaying their products at the stands located in pavilion number 7. The most important fair in the fruit and vegetable sector became the stage in which the importance of disseminating the excellent work of our farmers and the entire primary chain was highlighted.
During our stay at the fair we had the presence of the ambassador of our artichoke, Martín Berasategui, and the visit of celebrities such as Robin Food, the Torres Brothers or Mariló Montero. In addition, we had the opportunity to organize a workshop within the ‘Factoria Chef‘ showcooking that takes place within the fair itself, and in which we were able to resolve all kinds of doubts about the cooking, peeling and preparation of artichokes from Navarra, together with the chef and nutritionist Juan Carlos Fernández.
